![]() The aim is to be in shape to fight at the front by 2026, when the regulations are reset. Rossi says the new investment, which is around $220m, will pay off the debt to the Renault Group and then be injected into the team – aiding everything from improvements at the factory to adding performance to the car. ![]() “They were interested in that and we found out there was a lot of things we could do – the same on the revenue and monetarization side of things, so we said to join the bandwagon and that was it.” THIS WEEK IN F1: 10 quiz questions on all the F1 news ahead of the Austrian Grand Prix They did a pretty good job with Mint Mobile and Aviation Gin and things like that. "Along the way we were thinking about how you add visibility, incremental visibility, and these guys, Maximum Effort and Ryan Reynolds, they also do that. So revenue, meaning sponsorship, merchandising, licensing and hospitality - the things that we don't really do so well. "That's something that we are not very good at - all of us in Formula 1, perhaps with the exception of one or two like Red Bull. "The deal was led by RedBird and Otro – Otro being a couple of people from RedBird starting their own firm, so it's more or less one group of people talking to us on the premise that we will develop the revenue side of things," said Alpine CEO Laurent Rossi. Red Bird also own Italian football club AC Milan and a controlling stake in French football team Toulouse. ![]() The group is led by Red Bird Capital Partners – an investor in Fenway Sports Group who own Premier League club Liverpool and baseball side the Boston Red Sox – and Otro Capital. Reynolds’ involvement, though, is just a piece of a bigger pie that includes some heavyweight investors. I’m looking forward to meeting him and talking to him properly.” “Outside the acting world, he’s an extremely talented businessman. IT’S RACE WEEK: 5 storylines we’re excited about ahead of the 2023 Austrian Grand Prix He’s just someone who is very inspiring in what he does. “I’m a massive comic and Marvel fan in general. ![]() “He said he was looking forward to learning from our world and see how things worked – and just have a racing chat together,” said Ocon. Esteban Ocon said he was chatting to him on Tuesday, Reynolds inviting him to join him on set of Deadpool 3 in London, with filming having started last month. He’s already been in touch with the drivers. ![]()
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